A Review of Major Payment Gateways in India

Last Updated: December 2013

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There are tons of reviews on Indian payment Gateways; So what prompted us to write one more? Because we feel that many of the old reviews have become less relevant over a period of time and are just an overdose for the first timers. So we wanted to prepare a dummies guide after a personal experience with all major providers.

If you sell something on the internet, you need to have a payment gateway to collect money from your customers. Your payment gateway account enables you to accept payments by credit/debit cards, net-banking & cash cards. So what all options do we have here in India? Just a handful of them and sadly, none of them lives up to the expectations of a merchant.

India is the land of hassles, hassle to get a gas connection, hassle to get a bill passed – and so is getting a payment gateway A/c :) I have personally applied for a payment gateway a/c thrice from 2009 to 2012. Since January, 2012, we have closely worked with quite a lot of payment gateway service providers & have till date facilitated payment gateway accounts for about a hundred customers here @ Zepo. During this period, I’ve communicated with almost all payment gateway providers. Therefore, i thought to write a short review of each option which is worth considering for you

Here is the list of parameters which are important for you to consider while selecting a payment gateway

1. The cost of a payment gateway

Most of the players require us to pay ‘Set-up fee’. (which ranges from 5000 to 50,000) And then they charge you a % on every transaction that happens over your e-commerce website (This is called TDR and ranges from 2.5% to 7%). TDR & set-up fee are inversely proportional to each other. They all offer multiple plans starting with low set-up fee+high TDR & others with high set-up fee+low TDR. In addition to TDR & set-up fee, they also charge you yearly Annual Maintenance Charges (AMC) which range from Rs. 1200/year to Rs. 3600/year.

2. The service & attitude

Opening a Payment gateway a/c is just like a bank a/c. It is necessary to have a good relation with the service provider. And that is possible only if the service provider provides good service. From ensuring least hassle in opening the a/c to smooth operations later on; they should be accommodating and act reasonable with an understanding attitude. Well, i guess that would be too much to ask :)

3. User-interface of Payment Page

This is the only tangible element of a payment gateway provider service. And YOUR customers have to interact with this page to make the payment to you. So before you sign-up with anyone, make sure they have a good & simple-to-use payment page.

4. Other Basic things

There are other important basic things which even though are taken for granted, should be cross-checked with the provider that you are considering. For example - Multiple Payment Options, Stringent Fraud Check Processes, High Uptime, Reliable company / service provider, Sandbox environment, integration API,

Once you figure out the right payment gateway provider & plan for you, half the battle is won :)  Then starts the real hassle to complete the loads of required paperwork. If performed at best possible speed, it shall take about 5-10 days to complete all formalities & get a payment gateway a/c. But its doesn’t end there yet! Initially, they allot you 2-3 options to collect payment & all other main options (like VISA & MASTERCARD) are activated later & may take up to a month.

So all of you planning to accept online payment on your ecommerce websites, you better start well in advance (at least 30-45 days before you actually want to start accepting it). I am not pointing-out at any provider or the lack of service. I strongly believe that everyone is doing their best they can in the given conditions & stipulations laid down by RBI.

So now I will list all providers & simply rate them on the above 4 parameters (based out of personal experience & little research). Please note: Paypal is very restricted in India (thanks to RBI regulations) and thus does not come into consideration for any etailer who wants to sell in India. So here are the options worth consideration:

Plans starting from: 

Set-up fee: Rs. 0

TDR%: Credit Cards – 5.5% || Debit Cards – 1.25% || Net Banking – 4%

AMC: Rs. 1200

Can be negotiated up to:AMC – Rs. 1200

Service: 7/10

User-interface: 6/10

Basic things: 8/10

More:  The biggest 3rd party player in India. Offers a little more payment options as compared to other players in the market. But then comes the arrogance with success. monopolistic attitude :) Late responses for inquiries. Does not negotiate (at least with small players). 

Plans starting from: Set-up fee - Rs. 12000 || 5% TDR || AMC - Rs. 3600

Can be negotiated up to || Set-up fee – Rs. 4000 || 5% TDR || AMC – Rs. 2400

Service: 8/10

User-interface: 8/10

Basic things: 8/10

More: One of the good ones among the whole lot, as far as service is concerned. They are pretty accommodating & act reasonable. It has the good UI when compared to others. Competent rates. They are now my 2nd preference because lately their service levels have been falling

Plans starting from

Set-up fee: Rs. 6000

TDR%: Credit Cards – 4.9% || Debit Cards – 1.25% || Net Banking – 4.9%

AMC: Rs. 2400

Can be negotiated up to || Set-up fee- Rs. 4000 || AMC – Rs. 2400

Service: 8/10

User-interface: 8.5/10

Basic things: 9/10

More: Relatively new entrant in the market & have actually come up with some good features. Currently offering the lowest TDR in the market. Already being used by biggies like Jabong, SnapDeal, BookMyShow and Ferns and Petals. Seems to be more customer friendly than others :) They have definitely maintained their customer service levels, even as they have grown. The USP of this payment gateway is the good practices which they claim results in 12% better conversions.

Overall, with 1 % savings in the form of TDR + better conversion rates, at this moment I would pick PayU as a recommendation. After all, in e-commerce every % matters :)

PS. Zepo offers a free PayU payment gateway with every account. You can read more about it here.

Plans starting from || Set-up fee- Rs. 7500 || 6.5% TDR || AMC-Rs. 2400

Can be negotiated up to || Set-up fee- Rs. 5000 || 6.5% TDR || AMC-Rs. 2400

Service: 7/10

User-interface: 7/10

Basic things: 8/10

More: A reliable company and a part of Times Group. Decent UI. Responsive. For me, they can be counted as an option after EBS.

Plans starting from || Set-up fee- Rs. 15000 || 4% TDR || AMC- Rs. 3000

Service: 7/10

User-interface: 8.5/10

Basic things: 7/10

More:  IIt is a relatively new player in the market but is making doing good as far as their platform and services are concerned. They have one of the best user interfaces around, for a payment gateway. As of now, they are powering major online sites like Snapdeal, Homeshop18, ITC Hotels, Dishtv, PVR, Bagittoday.com. Considering the are still very new, the processing of all applications may take a few more days than usual.

There are other reliable one’s like Billdesk.com which have really high charges but offers the widest payment options.

And then, there are other companies which we are still not sure of like ipayin.com, transecute.com, ABCpayments.comBillBharo.com,

To know more about the things worth considering before you finalize your payment gateway provider, check out this wonderful article by Santosh Panda, Founder of Ayojak & another wonderful article on 10 Things You Need to Know Before Signing up with a Payment Gateway in India

Update:

All these payment gateway providers support net banking. Although the number of banks they support differ. So, we are including a comparison list of all the 5 payment gateway providers mentioned above and the net banking options available with each.

CCAvenue, by far, supports the maximum number of banks. Whereas, EBS, PayTM and PayU, more or less, support the same number of banks.

(For a larger image, open image in a new tab)

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P.S.

1. Above, we have listed only 3rd Party payment gateway service providers. As we think that for start-ups just venturing out to sell online for the first time, direct banks are out of the consideration set due to high set-up fees & more complex formalities. (which include the likes of ICICI, HDFC)

2. We also give an Indian payment gateway for free with every Zepo account.

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  • Richard Macwan

    Quite old post, needs to be updated with fresh data.

    • http://zepo.in/ Zepo

      Hi Richard,

      Sure. We are looking at that. A little low on manpower but we’ll have the updated list up soon.

  • http://www.iamrob.in/ Robin Solanki

    You should also checkout Paymentz – Online Payment Gateway

  • http://zepo.in/ Zepo

    Hi Guru,

    We are sorry to hear you’ve had such a startling experience with EBS. They are the oldest operating payment gateway in India. Have you tried writing them an email or escalating the matter to seniors in the team/

  • Nicole
  • NoMails

    Good inputs, Tanya. Need is slightly different. None of them are accepting payments on mobile apps natively. How will you compare Citrus – http://www.citruspay.com . They are offering native libraries for mobile payment

  • http://zepo.in/ Zepo

    Hi Anand,

    Banks and payment gateway providers are wary of offering payment gateways to service providers. So, we wouldn’t be able to make the commitment for you. Instead, we advice you to approach banks for a payment gateway instead of the payment gateway provider.

    This just may be a smarter approach. Hope this helps. Do tell us about your experience dealing with other payment gateway providers.

  • kartheekb

    I think we can have a look at this also..

    https://www.payzippy.com/merchants

    using by flipkart

    ( Zero setup fee, first 6 months promotional fees , low compared to other. i dint look deeply how may banks they are providing.

    • http://zepo.in/ Zepo

      Hi Kartheek,

      Thanks for the suggestion. We’ll have a look at the same.

  • Swathi

    I have tried to open an account with PayUPaisa and didn’t have a very good experience with it. I think I should go with CCAvenue..

    • http://zepo.in/ Zepo

      Hi Swathi,

      Your feedback is much appreciated. Could you tell us what was not quite right with PayU Paisa? And why you are planning to go with CCAvenue?

  • Jayesh Ahire

    Best Payment Gateway is Zaakpay

  • Arun

    Vineet,

    I think you have the write solution because none of these company deals in high risk like tech support for International transaction.

    Wish you best of Luck for your business

  • Bipin Preet Singh

    You should include Zaakpay.com in your comparison.

    • http://zepo.in/ Zepo

      Hi Bipin,

      We’ll definitely consider it. And whenever we update the new post, will keep you in the loop.

      • Upasana Taku

        And when you do, dont forget to mention we have 52 netbanking banks :)

        • http://zepo.in/ Zepo

          Sure thing, Upasana! Will keep you updated too. Thanks for dropping by.

  • Indu

    It’s been a couple of years since this review was written. Could you give me a quick ‘top 5 gateways’?

    • http://zepo.in/ Zepo

      Hi Indu,

      Even though the post is pretty old, it’s constantly updated with new information. These 5 payment gateways remain the top 5 third party payment gateway providers in India, and are the most reliable. You can most certainly depend on the reviews written for each payment gateway.

  • Vineet

    I am confused after reading this post.
    I have a tech support business in India. Now days I am using a solution given by Arun from http://www.highriskgateway.in where I have to pay 10% which is too high for me.

    So can any one suggest me the better solution than http://www.highriskgateways.in for my tech support.

  • Vipin

    Hi,
    very informative update, i am applying for PAYU payment gateway for my website http://www.antiquebazaar.in

    Thanks alot

    • http://zepo.in/ Zepo

      Glad to hear that Vipin. All the best for your venture!

      • kathir

        sir can you do a review on payzippy and http://airpay.co.in ?

        • http://zepo.in/ Zepo

          Hi Kathir,

          A review on PayZippy is currently underway and you should have an update on the same by tomorrow. However, we take your suggestion for including Airpay too, and will keep you in the loop for when we do one.

          • Kathir

            Wow that’s really fast reply. Sir I own a hotel and i am planning to integrate a payment gateway for my hotel, can you suggest me a payment gateway ?

          • http://zepo.in/ Zepo

            Hi Kathir,

            Suggesting a payment gateway for you, would require us to know some of your requirements. Until then, we won’t really be in a position to help you close in on one. However, we can suggest you talk to your peers in the same industry and get an idea of who is using what. Then you can better decide which payment gateway will be better suited for your requirements.

          • kathir

            sir have you updated your review for payzippy?

    • Sunny

      How was your experience with PAYU… We use EBS for our website GiftsXpert.in

      • http://zepo.in/ Zepo

        Hi Sunny,

        Taking from our experience and the experience of our store owners, PayU has served them well. Its got a strong customer support team and is rapidly growing as a payment gateway.

        How has EBS served you so far?

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