In today’s digital age, it is pretty evident that digital marketing and SEO (Search Engine Optimization) plays a major role in converting a click to a sale business. Looking at the studies conducted on CTR (Click Through Rate) by Optify, we can see that the website ranking first has a …

Within the Branded Indian Apparel industry, Suta operates in a very small niche of contemporary ethnic wear for women using handwoven fabrics. The key contribution of our industry to the economy is taking Indian fabrics and craftsmanship to the world by providing a platform for highly skillful artisans in rural …

E-commerce, as we all are aware, is nothing but transaction of buying and selling online. It became possible in the year 1991 when the internet was opened to commercial use. Since that date, thousands of businesses have taken up residence at websites. The year 2017 saw various moments in the …