Resources for Small Business

Top 100 Quirky Brands in India : The Brands to Look Out For

Call them Quirky. Call them Unconventional. Call them Off-Beat. Call them Funky. Call them whatever you want, but you just love shopping at them.

Who are we talking about? The Top 100 Quirky Brands in India. The brands, India absolutely loves.

Shun away the biggies. These are the brands to look out for. From handmade books, to handcrafted shoes and accessories, they make it all. And all for the love of design!

Do let us know in the comments below what do you think about these brands. Incase, you know of any more quirky brands in India, that we may have missed, please let us know of the same. 

1.    Bewakoof: An online T Shirt Shop to buy Slogan and Quotes T-shirts.

2.    ChumbakChumbak was born out of love for India and the love of travel. Chumbak started with fun magnets and became a lot more than just fridge magnets including keychains, T Shirts, bags, pens, books and various other stuff.

3.    Ayesha Accessoriesayesha is your one-stop-candy shop for fun fantabulous fashion essentials.

4.    Happily Unmarried: A quirky lifestyle brand they make fun products. They also do music festivals and work with corporates.

5.    Quirk Box: A Quirky Fashion & Lifestyle Label From India

6.    NVY StudioNVY specializes in ready-for-sale and custom- made contemporary sarees and salwar material.

7.    Heads Up For TailsA pet boutique for luxury pet accessories based in India.

8.    PitaraaInto making Contemporary Indian accessories, Pitaraa literally means a chestful of surprises. The result is a personal potpourrie of accessories. Unique ,as every story.

9.    Tantrum Shoes: Tantrum is known for its personally hand crafted shoes.

10.  EngraveEngrave is an India-based design collective engaged in the pursuit of creating unique lifestyle products with fine craftsmanship.

11.  Pigtails and PonysPigtails and Ponys, a Happy hair accessories brand, provides you with unique handmade hair accessories. Each piece, being hand done, has its own charm and grace.

12.  KaagaziKaagazi’s handbound collection of creative notebooks, sketchbooks and journals is the first of its kind.

13.  Stop N Stare: Stop N Stare is a fashion accessories brand which believes, “all that GLITTERS aint gold but definitely THE NEXT BEST THING ON EARTH.”

14.  Style05Style 05 is a clothing brand whose focus is exclusively on t-shirts which can be best described as stylish, classy, cool and comfortable

15.  eSparShaE-Sparsha is an online merchandise store that lets you create your merchandise just the way you wanted in the first place.

16.  Turqouise Footwear: Turqouise designs bespoke Footwear according to your Wants ,Wins and Fancies because its Every Gurls Prerogative to own her Cindrella Slippers.

17.  PoppuriPoppuri is audacious, spunky and every bit of that rebel you always wanted to be.With Designs you wont let go and prices you cant resist this brand is all you need to make a statement.

18.  RedwolfRedwolf is an indie clothing brand starting up with a line of kickass graphic tees.

19.  Saundhi Mitti: Saundhi Mitti brings together some of India’s best studio potters and the end consumer, who remains our ultimate muse.

20.  Avikaonline: Avika Creations is a dream of a group of individuals who truly believe that handicrafts need not always be ethnic wear… they can be contemporary wear with ethnic art forms!

21.  MORA by RitikaMora translates into “Mine”, and is an organic extension of its Founder Designer Ritika Mittal’s quest to revive the withering handloom tradition of Indian textiles, among the world’s finest.

22.  No NastiesNo Nasties is a clothing label that makes 100% organic, fair trade, designer t-shirts for the Indian retail market.

23.  Just JewelleryJust Jewellery is the only costume jewellery brand to use black jadtar with semi-precious beads in India.

24.  SapphireSapphire is the contemporary fashion brand in uptown Mumbai that houses chic and wearable clothing by designers Divya and Dipika Israni.

25.  Play ClanPlay Clan combines fashion, art and design to create collections in home, apparel, gifts and stationery, inspired by vibrant colors and local culture.

26.  MoodSwings Jewelry by BenaazirMoodSwings is handmade for real women – someone who has her own mind, rebellious, independent, who has a sense of style and individuality.

27.  Tota MynaTOTA MYNA is an attempt to bring under one roof, the simple but rare pieces of art, craft and design that reflect the unmistakable spirit of India that cannot be taken out of any Indian or anyone whom India has touched in any significant way!

28.  Uber JogiUberJogi is a brand that works in the line of handpainted apparel and accessories. Designs are conceptualized, designed and made by the team UberJogi on the t-shirts through hand painting process.

29.  “By Rohit Kant”: Hand Painted Collectibles by underground artist, Rohit Kant

30.  Ten On TenTen On Ten is a designer brand from Mumbai. They also do custom outfits for that personal touch.

31.  Blend Fashion Accessories: Offers exclusive handmade creations are designed by Sannam Chopra & are always changing & always in style.

32.  The Purple SackBags,customised bags, belts, personal accessories and lifestyle products. Scarves, jewellery and everything under the sun!

33.  Aditi Bhatt AccessoriesContemporary. Colourful. Vibrant. It’s a parade of colour hues you’ve never-seen-before. Explore their beautiful jewellery collections, designed specially for you.

34.  Forty Red BanglesA luxury collection of organic clothing, all natural candles, handcrafted jewellery and up-cycled homeware.

35.  The Big Bag TheoryThe Big Bag Theory is here to annihilate the boring and the ordinary, powered by its team of Ideaotic Items.

36.  UDDUdd is a happy textile brand. Udd encourages the Bohemian Spirit and get inspired by folk -tribal art, which is then transformed into beautiful art fabrics.

37.  Shor SharabaOffers crazy, quirky lifestyle goods! Known for its Pop and Kitsch Products.

38.  3 Mad ChicsA brand started by 3 designers, 3 Mad Chics offers an exclusive range of bags, to strut your stuff in complete style.

39.  The Color CaravanThe Color Caravan partners with independent craftspeople, SHGs & NGOs to co-create products and helps bridge gap between artisans and the market, thereby reviving the handicrafts as well as livelihood.

40.  Art Meets FashionArt meets fashion is an independent label which deals with Handpainted and Handcrafted Fashion and Home decor Accessories.

41.  Kya Cheez HainTheir products are absolute value for money – fun,durable,tasteful and original! They make ideal gifts for any occasion for anybody and everybody, be its kids or grown-ups.

42.  Item Number: Just like an over-the-top ‘item song’ instantly uplifts a boring Bollywood flick, the Mumbai-based fashion & lifestyle brand Item Number too spices up, glamorises and boosts the style quotient of your wardrobe, house or workspace.

43.  CirareCirare was born from a marriage of careless bohemia and sheer indulgence. With original and personally developed prints, genuine leather, delicious silks and other natural fabrics, all their pieces are hand-crafted.

44.  Mink: Mink does custom footwear for the style conscious woman of today.

45.  eDiots: In the business of HUMOR CLOTHING, eDiots is known for its spunky tshirts.

46.  Bbling AccessoriesBold, beautiful and BLING-Bbling’s jewellery pieces are unique,statement pieces designed to create an impact.

47.  CrowCrow’, a newly launched fashion and lifestyle brand . It is the creative dream of a young Indian designer Shaila S. Khubchandani and it embraces the appreciation for winsome little dresses which are comfortable to wear.

48.  Trendy Souk: Delivering fashion excitement, freshness and value, Trendy Souk is a peppy accessories and jewellery brand.

49.  Bechain NagriStarted by a bunch of students and fresh graduates from different institutes across India who decided it was time we started paying our own electricity bills! Bechain Nagri is the business of designing quirky stationery.

50.  BluPear: BluPear is an Indian Ethnic Footwear brand from Blue Lotus. Footwear that is comfortable, beautiful & continues to live & breathe with you.

51.  dhora‘Dhora’ brings to you leather goods, bijoux and cotton & linen clothes.

52.  dhruva“dhruva” is all about fashion and lifestyle accessories. Each design is created with great passion from a hand drawn sketch to a handbag wrapped in leather with tons of emotions attached to have and to hold close to your heart.

53.  Aola Handmade cardsAola Handmade Cards is a local business that specializes in handmade greeting cards / Scrapbooks albums / Lifestyle items / Photo Frames.

54.  Magnetic Designs“MAGNETIC DESIGNS” is a Delhi based online store that promises to offer an exquisitive range of lifestyle products catering to both western and Indian wear.

55.  Agastya: Khushboo Agarwal’s label ‘Agastya’ offers a range of statement pieces, handcrafted for the traditional woman with a modern sensibility.

56.  Raw MangoRaw Mango is a brand of contemporary Indian handwoven textiles crafted using traditional techniques. Their products reflect the skills of the more than 450 craftspeople employed by Raw Mango.

57.  Nappa DoriNappa Dori is poised to rejuvenate the market place with its unique signature designs including handcrafted home and fashion accessories.

58.  Earthen Me: One Stop shop for all kinds of eco-friendly products. All products are hand made either from natural fiber or waste.

59.  POP GOES THE ART: Pop goes Art defines fun, funky, bright and affordable accessories in retro, pop and vintage designs!

60.  Toshe: Tosha’s, the face behind the brand, sole purpose lies in creating accessories that bring out the bold and free-spirited girl who is hiding within every woman.

61.  OrganiceORGANICE promises to design products that help us save those precious seconds and that very useful space.

62.  Limited Edition‘Limited Edition’ is a budding idea of two young entrepreneurs who have created a passionate collection of funky, printed and unique bags that are conceptualized, manufactured and sold in India.

63.  CheapSexCheapsex is a label owned by “GULABO CHHAP DESIGN WORKS”. Having launched four seasons of the quirkiest designer products in the market, the core business of the label lies in its unique boxer shorts.

64.  Pyjama PartyQuirky,colourful home decor and handpainted customized shoes,bags and jewelry.

65.  Tribal ChicVILLAGE TO VOGUE. Tribal Chic is all about jewellery and apparels designed by Sutopa, inspired by tribal art from around the world.

66.  Tarini Nirula: A Designer Label synonymous with exclusivity, style, quality & a passion for the creative arts.

67.  DESI DRAMA QUEEN: Like the brand name itself suggests, DDQ BAGS are only for quirky dramaqueens.

68.  The Ribbon FactoryThe Ribbon Factory is all about pretty hair accessories. They handcraft all products to cater to all custom needs.

69.  22.2 AccessoriesFashion products from 22.2accessories are recognized for its whimsical flair, with touches of both elegance and playfulness along with a heavy dose of the rich heritage of Indian crafts.

70.  Mish Mash DesignMish Mash Design is an Independent label which deals in high quality HandPainted & Handcrafted Fashion & Home Decor Accessories.

71.  Kili MandiKili is an Indian kitsch brand that has a lot to offer to add to your home. From Hair brushes to furniture, we paint on everything!

72.  Anek DesignsAnek designs specializes in Home Linen and other textile accessories. Anek Designs also undertakes custom interior textile projects.

73.  Purple JungleInspired by the Urban Jungle, Emelie and Iris created a funky, trendy and colorful range of accessories, bags, pouches, cushions, soft toys, blablablablabla, using materials such as tube tires, newspapers and digital prints.

74.  PrincesseKPrincesse K is an independent handbag label based out of Mumbai, India. Created and fashioned by Karishma Shahani, the ideology of the design house is to produce an interesting mix of constructed designs for the discerning woman who has a keen interest in fashion.

75.  little AlmirahLittle Almirah is all about customized clothing for kids in which they can express their own individuality in style.

76.  VC: VC pioneers in creating the perfect shoe, a marriage between best looks and best comfort. They have rocked the runways of Rome, Milan, Paris and London for the past few years.

77.   KunstKunst has bags which are functional and at the same time aesthetically pleasing. We make bags which are exclusively hand embellished by the traditional artisans of India.

78.  Pure Ghee Designs: Pure Ghee Designs offers handmade bags made from unusual fabrics, distinguished by their craftsmanship and design.

79.  Fluke Design Co.“Fluke” is the ultimate the destination for the modern design connoisseur – the place where Art, Innovation and Design come together as one to serve unique needs of Luxury in Fashion and Lifestyle.

80.  Neha Sahai: Fashion accessories that are a mix of the contemporary and the classical with a generous dollop of eccentricity that one just can’t miss.

81.  Soto MotoSotomoto specializes in creating kids’ products and designing kids’ spaces.

82.  The Elephant Company: A vibrant, colorful and fun brand who makes exclusive designer products representing the contemporary Indian life.

83.  Dirty Laundry: A brand about quirky boxers, it firmly believes that life’s too short to be running around naked.

84.  Funkanatomy: Its all about funk. Funky Earrings for Funkaaaay people.

85.  Massif by ME: Massif is all about handpainted ballerinas. Now how often do we find these around?

86.  BeejaBeeja innovates with everyday supplies intervened with the natural charm of bamboo, wood and paper, using the decor of cone-craft. The products designed at Beeja use nature-friendly materials and sustainable techniques, thus providing healthy design solutions for simplifying the lifestyle.

87.  Green SomethingsUnique concepts, smart designs and love for the nature, Green Somethings is a garden and patio decor brand with presence in Delhi, Noida, Chandigarh, Mumbai and Bangalore.

88.  Omegamma: They provide monochromatic designer goods like decals, tees, iphone skins-iphone cases, caprees, etc. and also custom design them as per users choice.

89.  Karaashilp: KaraaShilp means “Hand Craft”. Hand crafts are a dying art. KaraaShilp wishes to revive the interest and appreciation for meticulously and lovingly made handcrafted products as also fuse western and Indian crafts to make contemporary lifestyle products.

90.  Artfeat DesignsArtfeat aims to repurpose and upcycle mass-produced products, to develop funky, fun and functional products.

91.  BTB – Below the Belt: Below the Belt is a brand that sells ‘Lazywear’, as they call it. Funny and quirkily designed PJ’s, boxers, nightwear and everything else you can feel cozy in!

92.  Pink ElefantPinkelefant is the first dedicated Toy Design studio in India. It also offers its own line of products specializing inn design of houseware, furniture, stationary, electronic gadgets, electrical accessories, fashion accessories, illustrations, apart from toys, board games, craft kits, children products and learning aids.

93.  Tungs10Let your funky needs shine and rise with tungs10’s ray of illusion. Vivid, lively and experimental merchandise for those who dare to look different n want to create a statement.

94.  Chalk StudioCHALK has been set up with helping all fashionistas out in finding their dream shoe. We manufacture in-house and can create any customized order for you.

95.  (The) Rohan AroraIn a world infested by sterile modernisation the label aims to bring back the real craft of shoe making using obsolete techniques possible only by the human hand.

96.  Funk for HireClothe yourself with quirky extracts from FUNK FOR HIRE! They promise that their clothes will leave you feeling deliriously, curiously, marvelously, super duper.

97.  Crazy PaletteForget the ‘plain’, ‘dull’ and ‘boring’ and indulge in a collection of hand painted apparel and accessories.

98.  Bish-BashBash – Bags and shoes by Jyothsna, offers funky accessories to add a whole lot of fun to your wardrobe.

99.  “Veruschka by Payal Kothari”A luxury shoe designer dedicated to making the world a sexier place, one high heel at a time.

100.               Sole’D Shoes: Sole’D brings you shoes to fit every soul. The brand strives to fuse comfort and fashion in designs that will please not only the eyes but the feet too.

Disclaimer:

1. The list is not in any particular order of ranking.

2. We have worked or are working with a couple of the brands mentioned in the list.


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Tanya Rao

Tanya Rao

Curious Growth Hacker @ Zepo. Traveller. Foodie. Cider Lover. Social Media Enthusiast. Audiophile at the Cellular Level. Start-up Kid. Sarcasm is First Language. Madness Personified. Love Mondays.

  • Great list of brands for online shopping. I have never seen this site but it’s good to see this. I can shopping for many things from this site. Thank You for this information.

  • Ritika

    Hey there Tanya, you’ve compiled a comprehensive online shopping websites list indeed. I would suggest http://www.hafoos.com which i guess is a trivial shopping site at the moment, but heavily beneficial for fruits online shoppers like me & they are quirky too (I guess so). Hope it fits your list too

    • Hi Ritika,

      Thanks for letting us know about http://www.hafoos.com . We will update the list as soon as possible with few more websites.

  • Hi Kishor, you can look at your local wholesale markets or online portals like AliExpress that work on this business model.

  • Kajol Singh

    Hi.. If you’re a T-shirt person & sick of the tees around you (branded/unbranded both), do check out :

    FB PAGE : https://goo.gl/Rsscld

    Flipkart LINK : http://goo.gl/b9MnNn

    WEBSITE : rebel-gear.net

  • raman dixit

    Anyone interested in buying an exclusive phone cover for their special smartphone …
    or you just want to give your smartphone some smart looks just log in to ….
    http://www.coverscart.com

    • Hey Raman

      We’d definitely check this out. We’ll be soon updating the list as well.

  • Nice List.

    For genuine and best deals visit Getpricecut

  • You guys missed us handmadejunction.in 🙁 🙁

    • Hey Simran,

      This is a rather old list. We’re planning on updating it soon. So you can hear from us about having you on our list.

  • Rimpy Thakur

    Thank you for posting the excellent list of online shopping website! It’s always good to do online shopping after checking online deals from different websites!

    • Glad we could be of help Rimpy.

  • Pleasure Arun.

  • Vinay Singh

    check for a online t-shirt which are available on following link-

    http://techkurkure.com/shopping-store-at-your-doorsteps/

    • Thanks for dropping in a word Vinay, We’ll have a look.

  • Hi zepo team above you’v suggested a good list, please consider to add https://fayonfashion.com/ also in the same.

    • Hi,
      We will be coming up with a new list soon. We will check out your store and add it to out list accordingly.
      Thank you for writing to us.

  • Thanks for the suggestion Amitabh. We will be coming up with a new list soon. We will see if we can include Knoked in it.

  • Julien

    HI! When are you going to come up with the latest List.

    • Hi Julien,
      We are in the process of updating the list. You will see it on the blog soon.

  • ankit

    hi! Does http://www.ladkart.com fit in?

    • Hi Ankit,

      Thanks for the suggestion. We are coming up a new list and we see if we can add it to the list!

  • XYZ

    Found this brand really cool http://www.ultykhopdi.com This guys have some real quirky designs.

  • If you are looking to sell your products on paytm.com,
    kindly contact me at

    7208000112 or mail me at saurabh.purohit@paytm.com for details. I will help you
    to get your company register at Paytm Marketplace for free.

  • Hi Vijay,

    All marketplaces have a separate set of prerequisites to start selling online. For example, you can sell on Amazon only if you are selling branded products i.e if you have ISIN number provided by Amazon. For example, if you are selling Nokia Phone, then Amazon has provided a ISIN number to the phone. You would need to get this ISIN number from Amazon.

    It is same to assume, that other marketplaces will require similar documentations like,
    – Certificate of Incorporation
    – Cancelled Cheque Leaf of your companies Bank Account
    – Company PAN card
    – Address Proof (Phone Bill, Electricity Bill or Rent Agreement)
    – VAT Registration Certificate
    – Company Letter Head (Plain)

    Although, we still suggest you get in touch with all marketplaces of your choice and find out what all is needed from your end before you can start selling.

  • Thanks for dropping in a word about them Priyanka.

  • Kritika

    Hysteria stores across Bangalore and NCR n Delhi Promenade! One of the cult brands for lovers of everything rock n roll and pop culture. You need to totally check them out. Big, big fan.

    • Hi Kritika,

      Thanks for dropping in a word about them. We’d definitely check them out and update our list for the same.

  • DJ

    Another great brand with quirky kitsch merchandise which should definitely be on the list above, is Madras Mambalam
    http://www.madrasmambalam.com

    • Thanks for dropping us a line, DJ. We’ll surely have a look at them in our next post update.

  • Amishi Shah

    Hey, great post! Just wanted to tell you about The Upcycle Project as well 🙂

    https://www.facebook.com/amishitheupcycleproject

    • Hey Amishi,

      Thanks for dropping in a word. We’ll definitely check them out.

  • Tanvi

    Have a look at http://www.propshop24.in

  • sonia marwah

    hii a very quirky,classic,tribal and colourful place came across me at carter road mumbai which is named blushh fashion accessories,bags and more. i entered and was shocked to see dier collection of bags and fashion accessories from all across the world. after talking to the blushh staff i got to know two designers opening the store. you can check dier facebook page http://www.facebook.com/blushh.in and list them for awareness.sonia marwah

    • Hi Sonia,

      Thanks for dropping us a word. We’re

  • Rocky M

    Thanks for sharing the list. If you are looking for linen cloths. I would suggest linenlove.in site which is online store for men’s linen shirt.

  • Ash

    How about Tashanstreet with Aunty Acid designs? Some of Aunty Acid quotes are really funny. Check them out on http://www.tashanstreet.co.in

    • Hi Ash,

      Thanks for dropping in a word about your brand! It looks amazing. We’ll keep this in mind, when we renew our list.
      All the best!

  • PSah

    Quite a fun post!!

    • Thanks Priyanki! 🙂

  • Hi Khushbu,

    Thanks for dropping in a word about Sole Art. We’re planning something amazing for quirky brands this month. Do hang in there. We’ll definitely keep you all updated.

  • Sole Art is a brand that customizes footwear according to the customers needs. We believe in getting what’s on your mind onto your feet. 🙂
    Do check out our website http://www.soleart.co.in or our facebook page http://www.facebook.com/soleartbyk .

  • Hi Priya,

    Thanks for dropping in a word about them! We’ll definitely check them out.

  • “SKINS” Newest entry into the quirky world. Skins is a bespoke footwear label which makes quirky digitally printed juttis. These are one of a kind hope this will bring more quirk to your list. http://www.facebook.com/TheSkinsStudio

  • Ritvika
  • Hi Lokesh,

    We are very much aware of WYO. We were also on the lookout for small brands that have created quirky products and are rather recent.

    We shall definitely take WYO into consideration the next time we release a top 100.

    Thanks for dropping in a word. Cheers.

  • Lokesh

    Looks like your not aware of wear your opinion WYO.in

  • Lokesh

    Looks like your not aware of wear your opinion http://www.WYO.in

  • Thanks for dropping in a word, Ram.

  • ram

    http://www.junglejewels.in would fit with the list as well….

  • Siddharth Jain

    Does Champu.in fit in this league ???

    • Hi Siddharth,

      Yes, they do. They sure are quirky. Thanks for dropping in a word about them.

  • Anurag saha

    Awesome list of possibly the quirkiest stuff available in India! you missed http://www.bandarwalla.com though. 😛

    • Hey Anurag,

      Thanks for dropping in a word! They look rather fun. We’ll keep a note of them for our next quiry list. 🙂