eCommerce Trends in India

Zepo: India E-Commerce Census 2013-14. Your Neighborhood Businessman Goes Online!

Ecommerce is to small businesses today, what the telephone was in the 90′s – another great medium to take orders!

5 years ago, a designer running a boutique in the HauzKhas village in Delhi, wouldn’t have thought it was possible to sell her dresses all the way to a customer in Chennai. With the growing usage of internet and social media, the far-fetched has become a reality now. And it won’t be long before you find every business in the neighborhood handing out business cards with not just telephone numbers but their website address too!

Zepo, an ecommerce platform, based out of Mumbai, is playing its part in trying to facilitate small retailers and manufacturers across India, setup their own exclusive retail space on the web; their own online stores at literally half the cost.

It recently concluded a survey of the 900+ online stores operating on its platform. The figures not only substantiate the claims that ecommerce is becoming a preferred point of sale among SMEs but also provides insights into the ecommerce trends of small businesses.

Zepo eCommerce Census India

What do you make of the ecommerce census? Put your comments in the comments section below.

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Varun K R

Varun K R

Arsenal fan with a keen liking for barley & hops. Realized a little late that engineering was not God's purpose for him in life. Bitten by the startup bug, Varun is now trying to contribute to one of the most happening startups in the country - Zepo!

  • Karma

    How to estimate demand for a new product when you plan to launch it using e-commerce channel ? How to establish a working business case ?

    • Hi Karma,

      That’s a very nice question. There can be a couple of quick market research ideas you can try to estimate demand for a new product:
      1. You can share the idea with family, friends and colleagues to see if they’d like to buy it.
      2. If you have samples the product you intend to sell, give out free samples and collect feedback.
      3. Check out if there are any competitors selling similar products.
      4. List down the pain points your product will solve for the customer and crowd source feedback about the same.

      You can also check out the web for more ideas around the same.

      We wish you all the very best!