eCommerce Trends in India

What's Up With Indian eCommerce: Latest News & Tips (10th Feb)

The eCommerce industry has been very busy of late. There have been talks of fresh rounds of funding and also of some big names quitting their companies. Catch all the gossip and news from the Indian eCommerce space here. Also find great tips and advice on how to improve your online store and get the most out of it.

1) Flipkart Eyeing a Long Term Relationship with Motorola Following Dream Debut of Moto G

Flipkart is hoping to enter into a long term partnership with Motorola. The US based tech giants launched their much anticipated low cost smartphone, Moto G, in India on 6th February through Flipkart. The stock lasted barely 15 minutes, as the product got more than 20,000 queries in the same day!

Read the full story here.

2)  eCommerce Companies Cash in on the Election Fever

With the Lok Sabha elections just around the corner, online stores across India have started to cash in on the craze. The latest fad being NaMo shirts and accessories, in support of the BJP leader and controversial youth icon Narendra Modi. Also selling like hot cakes are accessories of Aam Aadmi Party leader Arvind Kejriwal

Read the full story here.

3) Valyoo Tech planning to sell WatchKart, BagsKart and JewelsKart to concentrate on LensKart

Peyush Bansal, co founder of Valyoo Technologies said that the company is looking to offload 3 of its eCommerce stores to concentrate on growing the leader of the pack, LensKart. Out of the 4 stores, LensKart contributes roughly 70% of all revenue earned from Valyoo.

Read the full story here.

4) Myntra Hopes to Earn Rs 1500 Crores in Sales in 2015

The fashion accessories store, which received a fresh round of funding recently, aims to achieve a target of Rs 1500 Crores in sales during the financial year 2015. As part of its aggressive expansion plans, the multi brand fashion store aims to complete Rs 10,000 Crores in turnover in 4 years’ time.

Read the full story here.

5) How Kunal Bahl plans to turn Snapdeal into a $1 billion company

When the 30 year old co founder of Snapdeal started his venture in 2011, not many would have believed it would grow into one of India’s biggest marketplaces in just 2 years’ time. From shipping 6,00,000 products in their first 12 months, to selling 20,000,000 every month, the growth has been immense. Read Kunal Bahl talk about how he plans to take things forward.

Read the full story here.

6) 5 Email Marketing Formulas to Get Lost Customers Back

One of the prime ways to ensure good business on your online store is by keeping a track of your customers and getting them to shop from you again. Check out these 5 great email marketing tips to woo old customers again.

Read the full article here.

7) PayTM Launches Its Mobile Only Marketplace Where You Can Bargain in Desi Style

PayTM has launched its app marketplace for iOS which brings together more than 250 merchants and 100,000 items for PayTM users. The uniqueness of the marketplace lies in the fact that a customer can bargain on the price with the seller, before making a purchase. The marketplace will be launched for Android in 2 to 3 weeks’ time.

Read the full story here.

8) Online Shopping Up By 85% As Retailers Struggle to Compete

As the online shopping craze grows across the country, shopkeepers and retailers are feeling heat. More and more shoppers choose to buy stuff online and many offline businesses are losing out on big business.

Read the full story here.

9) North America May No Longer Be The Biggest eCommerce Spender, Asia Pacific Looks Set To Take The Crown

An eMarketer report has recently concluded that online shoppers in Asia-Pacific will spend more than their peers in North America. Globally, e-commerce will increase 20% this year to $1.5 billion.

Read the full story here.

10) 16 Inexpensive Ways to Grow Your eCommerce Revenue

Read about some great tricks to get the most out of your online store. Follow these 16 easy steps to increase the revenue from your eCommerce company.

Read the full story here.

So, what is your take on the major news in one of the fastest growing industries in the nation? Leave us your views and thoughts in the comments section below!

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Varun K R

Varun K R

Arsenal fan with a keen liking for barley & hops. Realized a little late that engineering was not God's purpose for him in life. Bitten by the startup bug, Varun is now trying to contribute to one of the most happening startups in the country - Zepo!