eCommerce Trends in India

What’s Up With Indian eCommerce: Latest News & Tips (7th Apr)

The summers are here and it brings along with it some hot news from the Indian eCommerce industry. From big merger talks to new entrants in the logistics market, the last week has seen it all.

Here is a quick recap of all the major events and happenings in the eCommerce industry that is worth a read.

1) Myntra CEO Mukesh Bansal hints at possible merger between Flipkart and Myntra

Mukesh Bansal, co-founder and CEO of Myntra, has indicated at a possible merger between the two online retail giants. After earlier talks of a merger with Flipkart appeared to have broken down, new possibilities emerged after the common investors in the two companies, Accel Partners and Tiger Global, started pushing for a deal.

Read the full story here.

2) Seven reasons why your eCommerce store needs a blog

Running an eCommerce store is no child’s play, and we know it. But if you do not put a voice to your organization, the public isn’t going to pay you any attention. Here are 7 good reasons to convince you to start a blog for your eCommerce store.

Read the full story here.

3) Crocs India cites high discounts as reason for pulling out of 10 eCommerce sites in India

Losing out on profits because of the discounts offered by eCommerce sites, Crocs India has decided to pull out of 10 such stores. Instead, the multinational fashion footwear brand has decided to tie up with Myntra and Jabong to sell their range exclusively, without additional discounts or offers.

Read the full story here.

4) Amazon India becomes the largest online marketplace in India, grows business quietly

In less than a year after entering the Indian market, Amazon India has grown to be the largest eCommerce site in the country based on the number of products on offer. With more than 15 million products on sale, the world’s biggest online retailer has left the likes of Flipkart and Myntra behind.

Read the full story here.

5) Myntra may bag deal to setup Gap Inc’s online store in India

Lifestyle clothing brand Gap Inc is on the verge of announcing a deal with Myntra to start its online store in India. The collection range will be available online exclusively through Myntra, while Gap is yet to finalize an offline partner.

Read the full story here.

6) Snapdeal to open its logistics solution SafeShip to all eCommerce companies

Snapdeal has decided to throw open its logistics platform SafeShip to rival eCommerce companies as well. This move marks the long awaited entry of Snapdeal in an ever growing logistics market in India. The service has been available to Snapdeal sellers for almost a year now.

Read the full story here.

7) Online Marketplaces rely on private brands to boost profits

Online marketplaces like Fabfurnish, Myntra, Flipkart and Pepperfry are increasingly turning towards their private brands to boost profits. The reason they are so loved by marketplaces is that they get upto 40% margins on all such products. Also, this is a great way to introduce quality products at affordable prices to customers.

Read the full story here.

8) How to use colours to convince visitors to purchase from you

Needless to say, one of the most important reasons a customer chooses to purchase from your online store is because you got the colours on your website right. Here is a great guide on how to master the art of converting visitors by using the right colours at the right places.

Read the full story here.

9) Are you using the best eCommerce tool that no one is?

Instagram is a social network made of pictures. What more does an eCommerce website need? The fastest growing social network in the world is just what eCommerce companies need to use to connect with younger audiences and boost sales.

Read the full article here.

10) DIPP denies sports brand Decathlon from entering the Indian eCommerce market

The French sports brand Decathlon has been denied an entry into India’s ever growing eCommerce space. The move comes on the back of serious debate about whether FDI should be allowed in Indian eCommerce or not.

Read the full story here.

So, which news are you most excited about? Did we miss out any major headline? Do let us know in the comments below and we’ll surely take note of it!

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Varun K R

Varun K R

Arsenal fan with a keen liking for barley & hops. Realized a little late that engineering was not God's purpose for him in life. Bitten by the startup bug, Varun is now trying to contribute to one of the most happening startups in the country - Zepo!