Success Stories

Exploring and the People Behind It!

The entrepreneurship wave has taken over India and it is refreshing to see a rising number of youngsters trying their hand at starting up a venture. College startups are picking pace across the country and one such young entrepreneur who runs a successful venture while balancing his studies would be Jainendra Jain – a final year engineering student from NIT Bhopal.

Jainendra started selling speed cubes and other cubing merchandise on his store Cubelelo and has taken the eCommerce startup from one pillar of success to another. Here we have a conversation with him about his startup and his own journey as an entrepreneur. Read on to know more about his inspirational tryst with entrepreneurship!

Let’s start with a few questions about Cube Lelo. Jainendra Cubelelo

1.      Before we begin, tell us about your brand, Cube Lelo? What products do you sell?

We basically deal in professional speed cubes (Rubik’s cube and its numerous variants) and all sorts of cubing merchandise.

2.      What’s the story behind you taking the plunge into e-commerce and starting your own online store?

Being a speedcuber myself it was hard to find cost effective speed cubes in India and the ones available online were very costly, so I started importing and selling cubes so that I could get myself some cubes.

3.      What all online marketing channels have you dabbled into since you started, say blog or social media, etc that have helped increase your sales? Which ones have shown you maximum returns?

I hardly did any marketing. Apart from sponsoring a cube competition at Mumbai. We do have our Facebook page for Cubelelo.

I cannot figure out which ones helped me in what manner. But they do have an invisible hand towards my growth.

4.      Apart from your online store, what are some of your other point of sales? Say, exhibitions, retail outlets, etc. Which ones have worked best for you?

I started with eBay and sold 2 cubes in July 2013 and last month (April 2014) I sold around 700+. I also have a store on and (soon coming on Snapdeal and Flipkart). Sales went double with time on eBay.

eBay has proved to be a blessing to me. Amazon shows to me a greater potential. The cut given to eBay/Amazon for the sale was the extra money customer were paying so I switched to Zepo.

5.      How has the whole experience of setting up your own online store with Zepo been?

Overall I was satisfied that being a Mechanical engineer and knowing nothing about web designing I am able to manage a cube store. All thanks to Zepo.

The experience with the payment gateway hasn’t been excellent. The payment gateway thing took lots of time. The experience could have even even better if the payment gateway approval would have come faster from the third party company.

6.      Can you tell us about 2 features on the Zepo platform that you absolutely love and can’t do without?

Readily available templates and easy designing.

And 2 features that you think can do with some improvement?

Bulk processing is missing with Zepo. Neither can I bulk download orders, nor do I have the option to print bulk labels. These things if improved will make me stick longer with Zepo.

PS from Zepo: We are definitely taking this as constructive feedback Jainendra. As of now, you can download your orders in bulk in an excel sheet. However, printing bulk labels feature will take a while. Although we do hope, you do stick with us! And give us a chance to delight you. 

Now some questions for you, as an entrepreneur!

1.      What were you doing before you started with Cube Lelo?

I completed my 7 semesters of Mech. Enginnnering at NIT Bhopal and I started this cube store from my Hostel Room 5106 itself. I just finished with my final exams. 🙂

2.      Keeping the same levels of enthusiasm every day is not easy. What keeps you inspired and motivated every day?

I borrowed money to invest from my dad and I cannot let him down. Everybody keeps me motivated (customers, vendors, delivery guys, courier people – everybody).

3.      What are some of the decisions that have worked best for you in your business?

Opening my Amazon store and switching from an external investor to my dad for money. That relieved my extra pressure.

4.      If you could give one piece of advice to other Internet entrepreneurs who are trying to make money with their online store, what would it be?

Everybody can sell anything online because the domain you get here would not be available anywhere else. But you never get holidays here because your store never shuts down!

You can check out their wonderful services on and connect with them on

Thank you Jainendra for your wonderful time and motivating answers. We wish you all the very best!

Feeling inspired? You can be an awesome entrepreneur too! Go ahead, start your online business today!


Yes, I’d Like to Start my Online Business Today



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Varun K R

Varun K R

Arsenal fan with a keen liking for barley & hops. Realized a little late that engineering was not God's purpose for him in life. Bitten by the startup bug, Varun is now trying to contribute to one of the most happening startups in the country - Zepo!