Resources for Small Business

Gifting, Kalaghoda festival and DariyaDilDukan.com

If I could recall anything good that you could get absolutely free in this world then I could come up with only two instantly. First is cough syrup bottles at Aam Aadmi Party’s office and second is ‘a gift’.

Yes, a gift; an assured way to elicit a smile from someone, unless either of receiver or giver is an evil. Or worst, the box is empty.

It is pointless to determine when and how gifting started. We might as well say the exchange of gifts that we practice today could be a reflection of barter system exercised by our ancestors in old days. I mean very very old days. Since money was not invented then the basis of exchange of items between two men must have been the obligation to accept, give and feel grateful. But then how could one possibly explain how jewelers used to exchange their precious ornaments in exchange of a farmer’s crops. So much for gratefulness.

Gift is an unconditional act of giving something to someone without the slightest desire of achieving anything in return. Or like Sheldon Cooper once said,

Penny: Now, hey, it’s okay. You don’t have to get me anything in return.

Sheldon Cooper: Of course I do. The essence of the custom is that I now have to go out and purchase for you a gift of commensurate value and representing the same perceived level of friendship as that represented by the gift you’ve given me. It’s no wonder suicide rates skyrocket this time of year.

But, it seems that the entire meaning of gifting has been fundamentally changed has been reduced as the mode to extract favors or fulfill the obligation. Anyway, when we live in a materialistic world the value of what we have gifted is not measured by how much we have thought rather by how much we have paid for it. So the gifts that we receive today hardly incite any emotions in us and are mostly forgettable.

Lately, we visited the famed Kala Ghoda arts festival of Mumbai which is organized every year in the month of February. Like everyone else, we were amazed by the excellent art, and the vivacity with which the artists from across the country were participating in the illustrious event. We couldn’t help but gape at so many wonderful things around. Kala Ghoda Festival happens for a period of nine days. And for those nine days, the otherwise ordinary lanes of Kala Ghoda become lively and turbulent with artists from far and wide and frenzy visitors like us.

And we accomplished it through DariyaDilDukan, an initiative through which artists of Kala Ghoda Fest will get a chance to get appreciated by equally brilliant artists like them.

What we did? We took one creation from each artist present over there and then created an online store www.dariyadildukan.com wherein all the products were uploaded and made available to the very same artists for free. How? After we curated stuffs from artists we gave them a coupon using which they could shop from dariyadildukan.com for free. And they did, and this way 36 indie artists across country got a chance to use and appreciate other artist’s product.

So how did our idea of dariyadildukan.com sound to you? It would mean a world to us if you liked it. We would love to know your thoughts. Please be our instant friend at gift@dariyadildukan.com.


Yes, I’d Like to Start My Own Online Store Now

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Ajit Singh

Ajit Singh

Startup enthusiast, essayer and part time writer who currently lives at Zepo. I am the kid who told the emperor that he is naked. Reach me out at ajit@zepo.in