Resources for Small Business

10 Reasons Why Your Website Is Scaring Customers Away

Does this check list makes sense to you?

  • Created a website.
  • Investing in Google adwords.
  • Promoting my products at every available option.
  • Content marketing via blogs.

Done all the above yet sales is still not satisfactory?

Ever wondered if your website is scaring your customers away? In the former days a customer remained on a website until he or she received the information they were looking for. Owing to the digital age now everyone has unlimited options and very less time. So if you are not giving them what they want at one glance and further committing the following mistakes;

You are pushing away good leads yourself.

Reasons Why Your Website Is Scaring Customers Away

1. Pop Ups , Pop Ups Everywhere, Not Even A Little Space To See

 

Is your website full of popups trying to lure customers into various offers or to subscribe to your newsletter? This makes your website very suffocating to look at. You are blocking people who came to see your products. Moreover ideally only three popups should be there on a website. One for subscription, one for contact and a final exit intent pop up for any offers you’d like to make.

Lots of popups are distracting.

Lots of popups are distracting.

2. Mobile Unresponsive

Everyone these days owns a smart phone. Gone are the days when people carried laptops everywhere or sat on their desktops. People use their smartphones for everything be it banking or shopping. So if your website is not mobile responsive, you are losing away more than half of your clientele.

3. Who Let The Dogs Out? Who Who Who?

Do such videos or ads auto start when someone opens your website? It is better to stop any videos or ads from auto starting because that is very distracting. Also videos delay the loading time of your web page. Bad audio with delay? Doesn’t sound a good combo. Does it?

4. Cluttered Like Your Almirah

Your cluttered website might just overwhelm clients

Your cluttered website might just overwhelm clients

Does your website have too many pictures,  small fonts, large paragraphs? If yes then you are deviating the mind of a person from buying products to the meaningless details. Someone who has come with an intent of buying will be overwhelmed by the overflowing data on your website. Your website home page should be very simple and precise. As they say keep it simple silly.

5. Too Flashy Colors

Please make sure your website does not resembles the costumes of Govinda from some 90’s movie. Neon coloring, dark background, indecipherable text color will surely not help your customers. There is a psychology behind using colors and also psychology of design that should be kept in mind. Your website should not startle your customer. Let your products speak for attention. Keep it pleasant for people to see your website.

This is an example of too startling a website.

This is an example of too startling a website.

6. No Call to Action Tabs

People shouldn’t be coming to your website and be thinking now what! Your website should provide them with clear CTAs to guide them with their journey of buying. Your website should be self- explanatory. Don’t we all love things that do not require a manual to be understood?

7. Complicated Forms

Don’t you hate it when they ask you for a smaller case alphabet, an uppercase, number, special character, etc just for one password? Everyone hates too many conditions. So make sure your subscription box or contact us form does not become an interview. Ask for bare minimum. The simpler it is, the more will people try to use it.

8. No One to Contact

What do you do if you get stuck in a shopping mall? You look for a sales representative, right? But what will your clients do if faced with an issue? Drop an email? Well no one has the patience to drop an email and wait for a reply. You should have relevant contact information including your mobile numbers.The best option is to use a chat option on your website for interacting with them in real time basis.

9. Zero Social Media Presence

 

These days the first thing that people do to check authenticity of a website is to look for the social media presence of the website. Everyone is brand conscious, they want to see how your brand presence is. Always provide your social media links at your website and make sure you keep all social media pages updated. This will increase the faith people have in your website.

10. Making Your Customers Feel Dumb

You can only sell someone something if you make your customers feel empowered. Making them feel like a fool is the biggest mistake you can commit. Using jargons, overly creative headlines, metaphors for your clients can make them feel fed up. Keep it simple for them because they have come on your website to purchase and not to increase their vocabulary or to act like Sherlock Holmes.

 

This is all for now. Halloween is still months away so let us stop scaring people and turn them into potential clients.

 

But by any chance have you ever visited a website and have been trolled? Let us know your story.


Afraid that you’ll end up making such mistakes on your website? Choose from the 100+ templates that Zepo offers you and create a beautiful store.<

Yes, I’d Love To Have A Flawless Website

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Divya Sharma Dixit

Divya Sharma Dixit

Divya Sharma Dixit: Electronics and Communication Graduate bitten by the StartUp Bug.
From being an Engineer to a Journalist to Business Development officer and now Marketing, she always is on her toes. She takes life as it comes.
Writing is her mode of relaxation.
Pretty active on Social Media, be it Facebook or Quora.

Ping her if you have any query, suggestion or even if you just want to say hi!!