Resources for Small Business

What is SSL Security Certificate & Why Does Your Online Store Need It

Shopping online can be scary for anyone. If only there was a way for you to ensure that all the information on your website is protected and safe. This will ensure there is no chance of it being hacked into or stolen. Luckily for you, there is. Having an SSL certificate on your website can ensure your online store is safer and more user friendly for your customers.


What is SSL

In technical terms, Secure Sockets Layer or SSL is a “protocol that uses encryption to ensure the secure transfer of data over the Internet”. In simple terms, SSL hides the private data that a customer might input or share with your website. The data is safer and there is less chance of it getting hacked.


Why do I need SSL

Anyone shopping online is sharing their personal information with a host of people – online sellers, payment companies, even courier companies. Customers want to know that all this personal information is not going to be misused. They want to know they can trust your website with their personal information. This is why you need an SSL certificate.

Think of SSL as a digital certificate that certifies that a particular website is more secure. Having an SSL certificate is like showing a certificate of authenticity for buying gold – it makes your customers feel safer and more likely to transact on your website.

SSL is used to protect identifying information that can cause personal or financial harm to someone. It will be useful in encrypting

  • Full Names
  • Addresses
  • Mobile Numbers
  • Most importantly – Credit Card, Debit Card, or Netbanking account information.


How do you know if a site is SSL Secure

There are two simple tools to tell if a site is SSL secure.

  1. An HTTPS prefix before the website name
  2. A ‘lock’ prefix before the website name

Here is an example of a checkout page that is SSL secure. The address field shows the “HTTPS” prefix and the “lock” prefix before the name of the website. Boxes 1,2, and 3 show what information on your checkout page will be safe.

SSL Security in use on Checkout Page

SSL Security in use on Checkout Page

Here is an example of a Payment page that is SSL secure. Every single payment page needs to be SSL secure. Your payment gateway will take care of this requirement. The address field shows the “HTTPS” prefix and the “lock” prefix before the name of the payment gateway which is handling the payment. Boxes 1,2, and 3 show what information on your payment page will be safe. Box 4 shows that your Payment information will also be kept safe.

SSL Security on payment page.

SSL Security on payment page.

How can I get an SSL Certificate

  • An SSL certificate can be purchased very easily from your domain provider
  • All the major domain providers provide it as an add-on to your domain purchase.
  • AN SSL certificate is valid for a minimum of 1 year and a maximum of 3 years. The cost can range from Rs. 5000 a year to Rs. 90000 a year. The lower costing certificates will give you basic protection and fewer features while the more high-scale certificates will give you extended protection with many more features. The high-scale certificates will include bonus features such as full identity verification, enhanced malware support, etc.
  • It is possible to create ‘self-signed’ certificates. These certificates however, are not trusted by a browser and users will get a warning and recommendation not to proceed any further. So it is better to buy an officially signed SSL certificate.


Does everyone need this

Does SSL make your site more secure – YES!

Is it a necessary pre-requisite for online selling – Not if you want to lose out on Revenue via Google ads!

Have you ever noticed certain manufacturing companies talking about  ISO 9001:2000 certification. That is a certification that the products purchased meet a certain standard of quality for materials and production. An SSL certificate works in much the same way. A client can purchase great products from a great website. However, the SSL certificate is a certification that the website meets certain standards of safety and security. This ensures your identifying information is kept safe.

Please Note: SSL is needed if you wish to sign up as a Google Merchant. Since Google Merchants get enhanced visibility and publicity from showcasing their products on Google, an SSL certificate will definitely lead to a boost in sales through that platform.

Similarly SSL is needed by Google if you are running Product Listing Ads through Google Adwords. If you are not sure what a Product Listing Ad is, here is an example.

SSL and Product Listing Ads

SSL and Product Listing Ads

Read about SSL integration prices and the cost of popular SSL certificates with this updated blog post. 

How can I use this on my Zepo Store

An SSL certificate can be integrated into your Zepo store by purchasing the Expand or Enterprise plan from Zepo. The certificate will have to be purchased at an additional charge from your domain service provider. Once purchased, the integration will be taken care of from our end. The “HTTPS” approval will now show on the Checkout Page of your Zepo Store. Any information about addresses and mobile numbers that a customer inputs during checkout will not be safe.


Before we wrap up this post, there are a few more things to keep in mind.

  1. You cannot change Business Details or Website Details after a certificate is issued. So any changes to the business or website where the certificate is linked have to be done after the current certification expires.
  2. You need a Unique IP address before setting up an SSL certificate. Please talk to your domain provider before purchasing to ensure you are on your own unique IP address.

We suggest doing a cost-benefit analysis. Look at the cost of getting an SSL certificate and how many average orders you receive in a month. Only then can you decide if an SSL certificate is worth it.

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Ryan Shroff

Ryan Shroff

Jack of All Trades @ Zepo.
Ex-Teacher. Dog Lover. Amateur Activist. Book Collector. All Hat and No Cowboy. Will travel to the ends of the earth for a good cup of coffee.

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    • Angeltrata

      Thank you Ryan

      This could be quite helpful