How to Rank a Website Locally: Local SEO Guide

If you have a local business, you know that it is absolutely imperative to feature well in online search results. It has rapidly become the go-to point for new-place discovery for people who are unaccustomed to a new area or city.
Are you focusing on the right local ranking factors? Or are you wasting your efforts on a local SEO campaign that doesn’t work? It doesn’t matter how much you’re spending. What matters is that you’re working to improve factors that will actually make a difference. So read on to find out what factors matter most for local SEO, and how to effectively boost your website’s local search ranking.

3 Ways to Improve Your Website’s Local Ranking

Get ahead of your competitors in local ranking with the following tips to improve your website’s local SEO:

  1. My Business Page Optimization

According to a Moz survey, your My Business signals are among the most important local ranking factors. This means you’ll need to fully optimize your Google My Business page with proper business info, such as your NAP (Name, Address, Phone Number), and website URL.
Optimizing your My Business page also involves updating the business name and description with relevant keywords. You can even encourage customers to use keywords in their reviews of your business. Make sure you also include high-quality images related to your business to further optimize the page.

  1. Website Optimization

Your website signals also play a huge role in your local search ranking. To optimize your site for local SEO, combine top-ranking keywords with location name and then use this combination to optimize your meta content and website copy. If you offer services in different locations, make sure you create a separate landing page for each location and include relevant keywords for each page.

  1. Link Optimization

Another crucial step in local SEO is to build high-quality, natural links and citations because link signals are one of the main local ranking factors. There are several ways to build local links. For instance, you can participate in local awards, events, and charity drives. You can also partner with local publications and newspapers to get linkbacks from their sites.
Additionally, you can offer local organizations special discounts in exchange for a linkback from their website. For example, you could offer a special military discount or veterans discount for local links to your site. You should also try to get listed in reputable business directories such as FourSquare, Yelp, and the Yellow Pages.
Now you have a clear idea how to optimize your website for local search. If you need further guidance on how to boost your local search ranking, check out this informative infographic for actionable local SEO tips.

Author Bio

Shane Barker is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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