11 Clever Ways to Boost Ecommerce Store Sales
E-commerce entrepreneurs and marketers are constantly trying to attract more customers and boost their sales.
Some methods and channels are more efficient than others but, since consumer habits are changing constantly, it can be really challenging to stay on top of the game.
In this post, we’ve put together a list of 11 simple & clever ways that will help you drive traffic and increase your revenues.
1. Make Your Website Safe to Use
No one wants to buy from sites that appear suspicious or untrustworthy. Your customers need to feel safe to leave sensitive information (such as passwords or emails) and credit card details. The first thing you need to do is ensure your site is secure.
One of the best ways to make your site secure is to enable secure socket layers (SSLs). By doing this, all data from and to your server gets encrypted automatically, thus preventing hackers from snatching your customers’ sensitive info.
2. Show Off Customer Testimonials
There’s no better recommendation than testimonials and reviews from happy customers. Make sure all your testimonials include the person’s name, as well as their photo. Including the title, if relevant, is also beneficial because it provides authority. In this way, you show that there are real persons behind these testimonials and not something you just made up.
3. Use Instagram
With 1 billion monthly users, Instagram has turned into a powerful marketing tool. Today, more than 85% of top brands have accounts on Instagram and over 70% of them publish at least one video or photo a week. The fact that the platform has formed a special team in NY to work on e-commerce features makes it an ideal channel for boosting your sales.
Grow your IG account by posting regularly: about three posts a day, plus live content once a week, as well as daily stories. In addition, make sure to stay active at all times by liking and commenting on your competitors’ followers. Finally, take advantage of paid ads, as well as influencer marketing.
4. Go Mobile
Research has shown that more and more people are shopping online via their mobile devices:
- Almost 80% of people have bought something online using their smartphone in the last six months.
- 80% of people use their mobile phones inside a physical store to check reviews, find suitable alternatives, or compare prices.
- Almost 40% of the e-commerce purchases during the holiday season 2018 were conducted via smartphones.
These numbers show how important it is to optimize your ecommerce store for mobile. Not being mobile-friendly means losing customers and decreasing in sales.
According to experts, responsive design is the best solution since responsive sites adapt to all device types or screen sizes.
Another option to take into consideration is building a mobile app. New research results demonstrated that users prefer mobile apps over websites for several reasons, including speed, convenience, personalized content, etc. In other words, having a mobile app will improve your CX and, in turn, increase your sales and boost revenues.
5. Optimize for Search Engines
SEO will help you rank higher in search engines, thus allowing more people to discover and visit your e-store. Here are the basic SEO techniques you should try:
Start by conducting keyword research to find the best keywords to rank for. For this purpose, you can use online tools like Ahrefs Keyword Explorer or Google Keyword Planner, or simply ‘borrow’ some ideas from your competitors.
Once you have your keywords, distribute them to the following locations:
- Meta title
- Meta description
- Page title
- Product descriptions
- Image ALT tag
- Image file name
You can get quality links organically through guest posting, as well as blogger and media outreach. Use tools like BuzzSumo to find link building possibilities or Majestic SEO to find out where your competitors are getting their backlinks from and use their sources.
Create blog content
Having a blog allows you to optimize each article for one keyword. Make sure your blog articles are high-quality and original or you might end up penalized by Google.
6. Use Video Presentations
Here are some stats to demonstrate the power of video:
- Marketing experts who use video see revenue growth of almost 50% faster than those who don’t use video.
- Sites with videos can make users spend up to 87% more time on their pages.
- Over 50% of marketing experts consider video as content with the best ROI.
- Almost 65% of users decide to make a purchase after watching a branded video.
The reason why videos are so efficient in marketing is that people are more likely to remember what they watched as opposed to what the read.
The best way to include videos on your e-commerce site is to create product presentations which demonstrate how the product works and how to use it. Put the emphasis on any special features or functionalities in order to appeal to a broader audience.
7. Giveaways and Competitions
When done right, giveaways and contests are a great promotion tactic through which your e-store can both engage with existing customers and attract new customers, at the same time building brand awareness.
In addition, they allow you to capture consumers’ data, including demographic info and email, which can serve to build a lasting relationship with your customers.
Giveaways and contents are very flexible. They allow you to determine how long you want them to last, what type of prizes you’re going to give, or even how much effort you want to put in them.
Just remember to consider all the guidelines and legalities that apply to giveaways and contests depending on the platform you decide to use.
Finally, to further increase the benefit of the giveaway or competition, allow the contestants to share it on social networks in exchange for additional entries.
8. Offer Discounts
This may sound like a no brainer but you’ll be surprised to hear that not many companies offer discounts. If you’re worried you won’t make any profit by offering discounts, use the good old tactic: raise the price of the product, then put it on sale.
To maximize your results, avoid using ‘up to’ in your phrasing and go with more spectacular-sounding varieties such as “30% off everything”. People can’t resist getting a great deal, so this is sure to increase your sales.
9. Take Advantage of Holidays
Holidays are a time when people are ready to spend more money than usual. That’s why you need to optimize your e-commerce site for a successful holiday season. Promoting holiday sales is a great way to get a massive boost in sales in a relatively short period of time.
Your biggest advantage is the fact that consumers can do the shopping from their homes and avoid the cramped malls. That’s why you should focus on targeting your existing customers by sending emails with your top holiday offers.
Since people are mostly spending their money on gifts for their loved ones, use phrases such as ‘show someone you care’ or ‘the best gift’. Showcase your bestsellers and popular products to shorten the time your customers spend browsing your pages and help them complete the purchase faster.
10. Create a Sense of Urgency
Creating a sense of urgency or scarcity is the best way to get buyers to act fast by appealing to their fear of missing out (FOMO). Use phrases such as:
- Buy now and get 40% off
- Limited supply
- Limited quantities available
- Offer ends on Feb. 1
- Today only
11. Offer Different Payment Options
Accepting only MasterCard and Visa as payment options means losing potential customers. Lots of them. You must offer different payment options, including as many credit card types as possible, debit cards, or even PayPal. Follow new payment trends as well; for instance, if you have a mobile app, offer your customers an opportunity to pay via Apple Pay.
If you notice that sales on your e-store are stagnating or dropping, it’s time to come up with new tactics to attract customers and boost sales. Here’s a recap of some of the ideas we’ve proposed in this article:
- Make your e-commerce site safe to use
- Display customer testimonials and reviews
- Use Instagram
- Make your site mobile-friendly
- Optimize the site for search engines
- Use video product presentations
- Run giveaways and contests
- Offer discounts
- Offer holiday promotions
- Create a sense of urgency or scarcity
- Offer different options to pay
The key is to keep up with the new trends and to test your marketing strategies in order to find out what works best for you.
If you don’t want to start from scratch building an e-store and working to boost sales, consider buying an already established e-commerce site.
Dave Schneider is the marketing manager at Albacross, the free B2B lead generation platform. In 2012 he quit his job to travel the world, and has visited over 65 countries.