7 Tips for Powerful Product Photos For eCommerce
In my previous article, “Top 10 ways to increase e-commerce conversion rates” I had stressed on providing quality photos of products on your e-commerce store. An e-commerce store is entirely different from a physical outlet. Prospective buyers take their decision of buying based on the product photos. Remember, they cannot touch or feel the product, so they will try to build an impression upon the images provided.
Providing quality images always increases the e-commerce conversion rates and also improves the general presence of the store. It is a powerful tool, which you can use easily to boost your sales.
The ways to awesome product photos are as follows:
1. Plan ahead
It is always advisable to chart out a plan beforehand shooting photos. It’s recommended that you finalize which photos to consider, the settings and lighting required. It should not happen that after taking a photo, you would later want to add more information. This can be cumbersome as to get the similar picture setting, the contrast, and the size. If possible shoot multiple photos in a complete line, which will not only save your precious time but you can also be creative in the branding.
2. Pick the best products
The products which you think can bring out the flavor of your e-commerce store better, must be highlighted. Choose the best product samples to be portrayed. The biggest disadvantage of product imaging is that people do not pay attention to the tiniest detail such as dents, incomplete labels, scratches, and packaging flaws. Remember to give the best image possible as shortcomings are more easily noticed by zooming than the naked eye. Start with the best possible sample available.
3. Take a good primary image
Every product has a main image listed also known as the hero image. This is the only chance where you can genuinely impress a buyer in buying the product. The photo must be portrayed on a white background, it gives the impression of the unending horizon. The main listing must be the top priority as it can drive conversions. The image must be well-lit, is of high-resolution and be the sparkling change between your’s and others.
4. Secondary images
Nowadays, every e-commerce store provides opportunities for more than one image. You can utilize this opportunity to tell a story through them, your ideas channeled into one. Try to include every small detail if possible, such as the closeup shots of the accessories being provided, an inbox view. Also, provide an image of packaging, creating completeness. You can also provide lifestyle images, but may not be a good return on investment.
5. Quality oriented images
Stay focused on producing quality images, good images are well-lit, focus and colour. Poor focus, lighting and blurred photos are common mistakes that can be avoided. Use of automated boxes is not recommended as they tend to overexpose the photos leaving them overwashed. It’s not that one needs elaborate equipment to shoot quality photos but can be done simply using a mobile phone camera and window light. Ensure the products are well lit and their colours natural.
6. Stick with photos
It sounds tempting to use heavy infographics, but it disbands the overall aesthetics of a product. You should let the photo do the talking rather than filling all sorts of knitty-kitties on your product listing.
7. Hire a professional if required
This aspect is usually neglected by business concerns and they lack the qualified personnel to do the shooting. You can add all your expenses and if you hire a professional, your time, energy and aggravation. Entrepreneurs usually do all the work form listing, imaging but sometimes it’s better to hire pros.