In today’s digital age, it is pretty evident that digital marketing and SEO (Search Engine Optimization) plays a major role in converting a click to a sale business. Looking at the studies conducted on CTR (Click Through Rate) by Optify, we can see that the website ranking first has a CTR of 36.4% while the website ranking second has a CTR of only 12.5%. In order to outsmart your competitors, you will have to strategically devise a digital marketing plan and choose the right digital marketing team and an SEO team who can help you generate traffic and improve your SERP Ranking.
Here are a few things that you need to keep in mind while devising a plan to optimize your e-commerce website.
As the term suggests, Digital Marketing is marketing through digital channels such as the internet, Television, messages, email and every other electronic medium. The old and orthodox methods of reaching customers through Television advertisements is just not enough in this era. In a world where everything is available on the internet, advertising offline seems redundant. Having a method where you can advertise and generate leads for your products with a few clicks seems like an easier and an effective choice.
There are standard channels of digital marketing like email marketing, social media marketing, search engine marketing, affiliate marketing and display advertising which are used to advertise. Marketing through all these channels is not compulsory, so choose whichever suits your needs. A few other things that can help you promote your website is asking your peers to refer to your website. Ask your first few customers to review your website so that you can get the word out. Keep a dedicated customer support line with experienced professionals answering queries.
Search Engine Optimization (SEO)
Although SEO is a part of digital marketing, it can be classified as a different operation altogether. There are two parts of SEO namely on-page and off-page. On-page SEO mainly involves keyword analysis, competitor analysis, intent mapping, website structure, title meta tags, traffic estimation and site-wise audits which give you a brief idea on what your page is lacking.
Off-page SEO mainly focuses on generating backlinks to your website via various activities. Once you have a genuine website all kinds of backlinking activities can take place. For an e-commerce website, it might be comparatively difficult to get contextual links while submitting guest posts, but that does not mean that you avoid guest posts altogether. Other than guest posts that are many SEO techniques like forum posting, social media marketing, email marketing, referrals, etc to work on. Start creating backlinks on the website which has the potential to generate traffic to your website. According to PowerReviews, 35% of customers start their shopping journey from Google and this is why it is important to have the best SERP.
An appealing website is likely to get you more conversions. To make your website appealing you have a number of factors to work on such as hierarchy, structure, internal linking, website loading speed, eliminating all 404 errors and directing them to actual content, avoiding duplicate content, updating your e-commerce website regularly with new and innovative content, avoiding pop-up ads as much as possible, personalizing customer experience, 24×7 assistance with any query a customer might have, using unique (if possible) title and meta tags, etc.
Google will rank the results based on over 200 factors similar to the ones mentioned above. Optimizing every factor can help you convert a click to a sale. Make sure your e-commerce website is up and running at any point in time so that a customer does not have to wait in order to browse or make a purchase. Google’s algorithm is built around these factors.
Digital Marketing of your e-commerce website will not only help you generate more traffic, but it will also help you rank higher on search engines. Digital marketing will also help you edge out your competitors and in turn generate more revenue.