4 Reasons Why Packaging is Important for E-Commerce Businesses
Numerous e-commerce businesses are now investing in corrugated boxes to improve packaging and labelling instead of just wrapping the product, putting it in a box and delivering it. The main aim of improved packaging and labelling is to ensure safe delivery of the product and effective promotion of the brand. Additionally, investing in packaging supplies and labelling provides an immense boost to the goodwill of the business. When the customer gets the product in the top shape, they are satisfied. This then leads to increased chances of the customer placing future orders, thus leading to increased ROI and growth in the business.
Let’s look at 4 reasons how proper packaging can help e-commerce businesses:
Reduces Company Costs
Proper packaging helps in reducing the company’s costs significantly. Good packaging ensures that the product doesn’t get damaged during shipping, thus ensuring minimal chances of customers sending it back. When the product is returned, you have to incur additional costs to reship the returned product. In the case of a refund, you have to reimburse the cost of the product, which would again cut into the company’s profits. By ensuring that the packaging is good, you can avoid these extra costs. Contact a good packaging material supplier to determine which material to use for excellent results.
Builds Relationship with Customers
A core aspect of building a relationship between a brand and the end user is the packaging. If your product is well-packaged, it leaves a lasting impression on the customer, long after the sale has been made. The packaging of everyday products, such as commercial office supplies, toothpaste, etc. can impact how the brand is perceived every single time the product is ordered and used. Determine whether packaging makes the consumer use of the product easy or difficult. The user experience is what makes or breaks the product. Good customer experience can earn customer loyalty; Customers would be even willing to pay extra for a great product.
Creates Good Impression and Brand Identity
Proper packaging helps in creating a good first impression of your product on the customers. A customer’s opinion or impression of your business will be good if he or she gets a well-packaged product. The proper packaging also helps in creating a strong brand identity. Add a customized label with the brand logo, brand name, etc., to stand out from your competitors, and create a distinct brand value.
Ensure that the packaging companies puts essential information about the product that you want your customers to know. If your product is a food item or cosmetics, it is important that you print information about the manufacturing date, expiry date, etc. on your packaging. High-quality printing, unique packaging material, and a distinctive design that supports your brand’s approach and strategy will surely help you in engaging the users and differentiating your brand from the clutter.
Promotes Brand Value
Packaging is not as simple as a container that holds the product. Rather, it should be created in a way that stores and protects the product from any kind of damage or wear and tear. In the case of health or food products, the package should be temperature controlled. The packaging need not be too complex or sophisticated, but it should ideally fulfil important objectives such as helping the customers get the product in a proper condition. All this helps in promoting and enhancing the brand value.
Abhijeet Shah is the head of digital marketing for Packing Supply, a leading name in the packing supply industry. He believes that it’s not only what’s on the inside that matters, but how products are packaged is just as important. Abhijeet stays updated with the latest trends and innovations in the industry and is quick to share them with his readers. He loves travelling and is often tempted to buy products that he comes across with unique packaging from all over the world, which he then adds to his ever-expanding collection of “bags and boxes”.