7 Ecommerce Marketing Tips to Help You Boost Your Online Business
A lot of people get the idea to pursue their dreams and start an eCommerce business.
Plenty of them, however, fail to maintain their online store because they dive in headfirst and without a plan in place. And you really need a plan if you want your efforts to pay off and your eCommerce store to succeed.
Competition is fierce, and getting people to shop from your store and your competitor’s isn’t exactly a walk in the park. You need to be as clever and as creative as possible if you want to stand out in the crowd of similar businesses, which means promoting your store until you can’t promote it anymore.
In short: if you want to build brand awareness, gain loyal customers, and increase your revenue, you won’t get very far without eCommerce marketing.
If you’re just starting out, the best thing to do is come up with a strategy as you’re building your business. If your store is up and running, but you haven’t decided which marketing tactics you should be using, have no fear—there’s still time for you to think of a solid plan that will ultimately boost your business.
With that in mind, here are 7 eCommerce marketing tips that should help you take your store to the next level in the upcoming year.
1. Invest Some Time in Onsite SEO
44% of users start their online shopping journey by heading over to Google and typing in specific keywords in order to find what they need. So, if you want your online store to appear in their search results, you’re going to need to find out what those keywords are, and then (carefully) use them throughout your product and category pages.
Don’t rush your keyword research—the better your queries, the higher are your chances to show up in SERPs before your competition. You can use SEMrush or one of the many alternatives to SEMrush to help you out, or you can rely on Ahrefs to find the best keywords for your store. Whatever you do, don’t make the same mistake many people do which is trying to rank only for highly competitive KWs.
2. Create a Content Marketing Plan
Aside from helping you rank better in search results, great content also allows you to connect with your customers, build trust, and establish authority in your niche. Through original blog posts, videos, newsletters, podcasts, guest posts, or long-form content (such as guides), you can easily educate and engage your users, and inspire them to shop from your store.
Start off by choosing the type of content you’d like to distribute (it doesn’t have to be just blogging), and then creating a content calendar that you’ll stick to in the long run. Figure out what your audience would like to read or see from you, experiment a bit with different types of content, define what you want to achieve with it, and then narrow down your choices. The important thing here is to be as consistent with your posts as possible because content marketing won’t bring your results overnight. It’s a long-term strategy.
3. Share Your Content
The main purpose of marketing is to let people know about your brand, products, and services. And for more people to learn about your business, you have to use as many opportunities as possible to share your content. You can share your content through social media, forums, email, and so on.
But there’s another solution that is equally as effective – allow your audience to share your content with their friends. For example, you can let them share your content on social media. Also, you can create buttons on your product pages to enable them to share your products through email.
If you want to make it easy for your audience to email links to your product pages to their friends (which you definitely should do), you can let them select contacts from their address books. When you use an effective contact picker, they won’t have to type email addresses manually, which will save them time.
4. Don’t Forget About Instagram
Over the past couple of years, a number of brands have taken to Instagram in order to engage more with their followers and showcase their products in the best possible light. With its captivating images, always-present hashtags, and over 500 million daily active Story users who are more than ready to shop for something they like, Instagram can truly bring great ROI for your business.
Plus, as of February 2018, you can officially sell your products through your Instagram stories and posts—if you have a business account. To leverage this feature, all you have to do is push your store’s inventory to Facebook and then wait for the ‘Tag Products’ option to appear right beneath the ‘Tag People’ option.
5. Start a Loyalty Program
One of the best ways to promote your store, increase your sales, and retain your existing customers is to implement a loyalty program. By rewarding them for coming back to your website, your customers will always pick your brand as their brand of choice and even go as far as to recommend you to other people (word-of-mouth works miracles).
Of course, it’s up to you to choose how often you’d like to reward your users, for what actions, and the type of reward they’ll be getting. It can be anything from discounts and free gifts, to exclusive newsletters and special memberships. Your customers will surely appreciate whatever you come up with.
6. Launch a Facebook Store
Although Facebook might not be as popular nowadays as it used to be (or as popular as Instagram), it still remains a great platform for eCommerce (and many other) businesses to promote their products. Plus, with the introduction of the Facebook Store app, users can now purchase their favorite products straight from the app.
Launching a store on Facebook will help your business gain enormous exposure, plus you’ll be able to offer deals and promotions at all times to your customers, reward brand advocates, and a lot more. And after all, with Facebook users expected to reach 1.69 billion in 2020, do you really want to miss out on the chance to attract at least a number of them to your store?
7. Leverage User-generated Content
There’s no better way to get new customers to trust you and see that your products are great for them than to leverage user-generated content (UGC). It doesn’t require too much effort on your behalf, plus you won’t have to spend your entire month’s salary on promoting your store—all you have to do is let social proof speak for you.
User-generated content can come in many forms, including product reviews, pictures of customers using your products, success stories, and even videos. Plus, showing positive feedback about your products can easily fight any negative comments and online publicity that you come across.
Ecommerce marketing does not present a magical solution that can grow your online business in the blink of an eye. It’s not a salve that you can apply to a sore spot when something goes wrong. However, if come up with even the most basic of plans, you’ll be able to stay ahead of all your competitors that don’t have a marketing strategy.
The seven tips above are a good starting point, but we do encourage you to try our different tactics, as well, because that’s the only way you’ll be able to see what works best for your business and what doesn’t.