Social Media

6 Social Media Management Tools Every Small Business Must Use

Social media platforms let you can create awareness about your store, reinforce a brand identity, target specific groups of customers, interact with them, deal with grievances, create incentives for loyalty and much more. As your business grows you will find that managing several different social media accounts is no easy …


The A-to-Z of One Person Company Registration in India

Starting a business of your own can be extremely exciting, but creative freedom and the joy of being your own boss comes with a bunch of challenges. It all begins with intimidating government paperwork, needed in order to register your business and make things official. In this article we take …


How to Promote Products via Fashion Bloggers

Today, there is no better way for brands to reach potential customers than via the social network. In this article, we take a look at the blogosphere and how fashion brands can tap into this complex network of bloggers & readers to promote their products. Blogs have become one of …

Google Ads vs Facebook Ads

Advertising for Online Stores: Google Ads vs Facebook Ads

If you run an online store, you certainly can’t be handing out fliers in a crowded marketplace hoping for sales and success – an online store, needs online ads! Google ads and Facebook ads are a good (and potentially lucrative) way to begin. In this article we draw points of …

Abandoned Cart

How to Minimize Abandoned Carts on your Online Store

You’d almost never walk into a super market, pile stuff onto a cart and walk out without making a purchase. But things change when you shop online. Customers often browse through an online store, select items they like, add them to their shopping cart, and then simply stop midway without …

Sales at Flea Markets

5 Effective Ways to Drive More Sales at a Flea Market

You’ve booked your stall at an upcoming flea market, and got a great set of goods to sell. But actually making sales in a bustling, colourful, noisy bazaar isn’t as easy as it seems. Here are some of the things you can do to stand out from the rest of …