GharPay: Cash before Delivery Payment Option for Online Stores

A staggering 20% of COD orders on Indian e-commerce sites are returned! COD is a risky service and there are plenty of articles out there, debating if COD is responsible for eroding ecommerce margins in India. Not only does it eat up margins because of high costs, it also incurs …

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What’s brewing at Yes, Yes Why Not?’s Bizarre Bazaar – ‘Bizaar’

Unconventional. Out-of-the-box. Unusual. Nah! These words are too clichéd to define this ‘quaint communication design madhouse.’ Introducing Yes Yes, Why Not? (YYWN), the off-the-beaten-track creative communication and design agency based out of Mumbai. They have been sailing through the advertisement industry for around 9 years now. And their clientele alone can …

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Increase your sales this Valentine's Day : List of Exhibitions, Bazaars and Flea Markets in February

Do we smell love in the air?  Well, it sure looks like it. Valentine’s Day is just around the gear. And we bet all of you must be gearing up, to do put the very best foot forward this season of love! So here’s a list of flea markets and …

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Ecommerce Websites: PayU Money Payment Gateway for Individuals and Non-Registered Businesses

Integrating payment gateways for e-commerce sites usually require a business to be a registered entity i.e. a sole proprietorship, a pvt. ltd., etc. But here is an option for you to sell online and start accepting online payments even without registering your business. How is that possible? Well, here’s the …

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Ritika & Ranjana Shraff are showing the world how to stay & look Foppish

A mother and her daughters are always at loggerheads with each other! But here is a trio, a mother and her 2 daughters who are creating quite the hype with their affordable fashion jewellery! Yes girls, you didn’t hear me wrong. I did say affordable fashion jewellery. Check out Foppish Mart, the …

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Get Social: How to best use Social Media for your Small Business

There is a great hype about using social media for your business. And it’s not vain. Social media can help you interact with your audience like never before.  Doing business just got personal. Your customers don’t just want to buy from you, they also want to talk to you. They …

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E-Commerce Marketing: How to Write a Blog for your Business

If your brand were a human with a personality and an attitude, then your brand’s blog is the voice! Your blog is the one place you can communicate with your audience, engage in dialogue and create engagement.  “Consumers like to buy products from business owners who are relatable, and a …

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Online Customer Feedback & Survey helps Improve Conversion

Have you noticed the pop-up boxes that open up at the bottom of the screen when you are booking tickets online? “Save upto Rs. 500 on a round trip booking. Use code-CD5689” “Republic Day offer: Get Rs.800 cashback on domestic flights. Use code- AB1234” Smart marketing tactics aren’t they? It …

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Kati Patang: Not the classic Bollywood movie but an online store for kites by a 19 year old!

Sahil Kukreja is like every other teenager; 19 year old guy, currently in his 2nd year of college. Being a true Amdavadi, he has been completely lost in the fervour of the upcoming Uttarayan festival. His love for kites and aspirations of being an entrepreneur is what led him to …

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Online Shopping: List of Product Comparison Sites in India

How many mobile phones have you compared online before actually making the purchase? Or even, compared car models to see which has the best features and fits your pocket the best? Plenty of times, right. With everyone in a great hurry nowadays and over that, the itch to find the …

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