7 Ways to Promote Your Online Shop Like a Pro

We’ve come a long way from the days of going to the shop/mall to buy products. Online shopping is the latest trend providing shopping at leisure and a huge variety to choose from. Let’s dive into the golden rules to adhere if having a successful online shop, brimming with customers …

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10 Proven Ways to Increase E-Commerce Conversion Rates

An e-commerce conversion rate generally is the percentage of website visitors who purchased something or performed the desired action from your online store (calculated in a set period of time).   Typical conversions include: An online sale A user adding a product to their cart A user adding an item …

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5-ways-to-rank-higher-on-marketplaces-zepo

5 Ways to Rank Higher in Product Search Rankings on Marketplaces

Every online seller realises the importance of ranking higher in product search results on marketplaces. To simplify this we are listing 5 basic parameters that will definitely improve your ranking. 1. Quality of listing More often than not listing quality influences the rankings in product searches. Getting perfect product photographs, …

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7 Steps to Build Your Online Brand From Scratch

Online shopping is replacing traditional shopping exponentially. It was a novelty for the people to receive their purchases on the doorstep without visiting the store. There was a time people were reluctant to buy things online fearing that their cash could get stuck and the product would not be at …

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ecommerce analytics

Ecommerce Analytics: Top 6 Metrics for Growing Your Online Store

You have millions of opportunities to attract attention online. Going after each one will result in a lot of effort, without the focus necessary to win the war that is competitive ecommerce. Pay attention to the right metrics in your Ecommerce analytics, double-down on moving the needle, and you’ve got …

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How Your Online Store Can Get More Sales With Push Notifications

eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Online retailers have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials …

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Marketing Automation

How To Make Marketing Automation Work For Your Business?

According to this report, 70% of new businesses will fail. It is a scary statistic for anyone who owns a similar business or is planning to get into the same business line. But if you also own a business, you don’t have to be scared.   Are you are trying …

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online fashion store marketing practices

9 Ways To Market Your Online Fashion Store Effectively

Selling clothes online can be quite challenging because the competition is harsh. Buyers are spoilt for choice! This brings us to the question: How can you build a strong brand and grow sales in the online fashion industry? We looked for the best practices that online fashion brands use to …

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The Powerful Words that will Increase your Sales

We’ve all heard the idiom ‘the pen is mightier than the sword,’ but in the age of digital marketing, the pen is also becoming mightier than a lot of traditional advertising and marketing efforts. Content marketing is primarily made up of written copy (blogs, DIY guides, articles and so on) …

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customer retention importance

4 Innovative Ways to Make Sure You Never Lose A Customer

Small businesses need to plan for growth while spending as little as possible. This can be a daunting task, especially if you’re having a hard time acquiring new customers. Although gaining new customers is essential, it’s not the only factor that affects growth. In fact, retaining your existing customers is …

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