digital unlocked sundar pichai zepo listing

Zepo Listed On Google’s Digital Unlocked Initiative

Greetings everyone! We are pleased as punch to announce Zepo’s inclusion in Google’s Digital Unlocked initiative in a big way. Google CEO Sundar Pichai recently announced the Digital Unlocked initiative, aimed at empowering around 51 million SMB’s in India by helping them go digital. Zepo has been listed as one of …

influencer marketing

How To Crack Influencer Marketing For Your E-Commerce Business

Did you ever end up buying something because you saw your favorite celebrity endorsing it on Instagram? Well, that means Influencer Marketing worked its wonders on you rather well. Call it a trend or a phenomenon, the concept of Influencer Marketing is fast making inroads in the business ecosystem. Influencers possess great power over …

social media ads

Why Social Media Ads are Key to Unlocking Sales for SME’s

“Good Marketing makes the company look smart. Great Marketing makes the customer feel smart.” – Joe Chernov. (Ex VP – Content, Hubspot) For an Entrepreneur who has decided to start an online business, the challenges that exist are immense. Getting the venture to break-even is the primary goal in the …

entry tax forms

Entry Tax Challan Forms in India: A State-wise List

Imposed by the State Government of India, Entry Tax is levied on goods that are being transported from one state to another. To ease your understanding, Entry Tax might be levied on goods that have entered an area other than their place of origin, or their manufacturing location. If a …

local seo

How to Rank a Website Locally: Local SEO Guide

If you have a local business, you know that it is absolutely imperative to feature well in online search results. It has rapidly become the go-to point for new-place discovery for people who are unaccustomed to a new area or city. Are you focusing on the right local ranking factors? …


Why You Need to Localize Your Small Business

There’s a lot of buzz about localization of late. If you’re paying attention to what is being said, you’ll hear that large businesses around the globe are localizing to meet consumer demand. They tailor specific offers, products and messages to the personal tastes of consumers in different parts of the …

festive season

6 Steps to Prepare Your E-Commerce Store for the Festive Season

In the blink of an eye, the season of festivals is upon us. Marked by occasions such as Diwali, Navratri, Durga Puja, Dusshera & Christmas, the period between October to December is considered ripe by both Online & Offline retailers to ramp up sales. The top E-Commerce players have their …


Introducing Zepo Couriers – The Smartest Digital Shipping Solution

The word courier is derived from the latin word currere, which means to run. It was the fastest mode of transport realistically back in the age of kings. Expedited logistics posed a big challenge because automated modes of transport did not exist back then. The solution? Human runners, homing pigeons …


How Chatbots can Revitalize Customer Engagement for SME’s

When i recently came across the term “Artificial Intelligence Chatbots”, my mind conjured up scenes from the movie Terminator. I imagined a wondrous giant cyborg fighting valiantly to save humanity, just like in the movies. Upon further study, my delusions were dispelled as i tried to comprehend what the future …

neuro marketing

Neuro Marketing For SMB’s : Be The Jean Grey Of Your Business

“In today’s technological evolution, impossible is nothing” – Adidas. This intriguing quote hardly caught my attention until recently, when I stumbled upon the phenomenon of neuro marketing and its influence on small and medium scaled businesses! Today, we find businesses  growing bigger in size and scaling up at breakneck speed …