seasonal marketing tips zepo

How To Win At eCommerce Seasonal Marketing

Everyone from businesses to consumers takes advantage of seasonal marketing. Businesses should never miss the holiday bandwagon, particularly under the current conditions where brands are finding it hard to stay alive in the eCommerce boom. Seasons provide great opportunities for earnings, but can still expose your brand to a section …

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7 Ways to Promote Your Online Shop Like a Pro

We’ve come a long way from the days of going to the shop/mall to buy products. Online shopping is the latest trend providing shopping at leisure and a huge variety to choose from. Let’s dive into the golden rules to adhere if having a successful online shop, brimming with customers …

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10 Proven Ways to Increase E-Commerce Conversion Rates

An e-commerce conversion rate generally is the percentage of website visitors who purchased something or performed the desired action from your online store (calculated in a set period of time).   Typical conversions include: An online sale A user adding a product to their cart A user adding an item …

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5-ways-to-rank-higher-on-marketplaces-zepo

5 Ways to Rank Higher in Product Search Rankings on Marketplaces

Every online seller realises the importance of ranking higher in product search results on marketplaces. To simplify this we are listing 5 basic parameters that will definitely improve your ranking. 1. Quality of listing More often than not listing quality influences the rankings in product searches. Getting perfect product photographs, …

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7 Steps to Build Your Online Brand From Scratch

Online shopping is replacing traditional shopping exponentially. It was a novelty for the people to receive their purchases on the doorstep without visiting the store. There was a time people were reluctant to buy things online fearing that their cash could get stuck and the product would not be at …

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3 Things to Consider When Finding the Best Web Hosting For eCommerce Solutions in India

How can we determine if a web host is good? Do disk storage, and bandwidth features still make any difference today? Which type of web hosting service would you like to go with? Don’t know? Alright then, I’ll help you find the answers to all these questions. Let me help …

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5 Surprising Facts About Data Hosting Centers

Without data centers, global connectivity as we know it would not exist. Whether you are sending videos of dancing cats or transmitting sensitive financials information, the information you need is distributed and stored in data centers. The global community expects real time, high quality, fast access to the information that …

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How to Open a Business in India

Business is good in India. The country holds the 7th largest GDP economy and is third in purchasing power parity. India has one of the fastest growing economies and is a leading center for cutting-edge technology and innovation. If you’re ready to get in on the success that is erupting …

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ecommerce analytics

Ecommerce Analytics: Top 6 Metrics for Growing Your Online Store

You have millions of opportunities to attract attention online. Going after each one will result in a lot of effort, without the focus necessary to win the war that is competitive ecommerce. Pay attention to the right metrics in your Ecommerce analytics, double-down on moving the needle, and you’ve got …

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How Your Online Store Can Get More Sales With Push Notifications

eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Online retailers have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials …

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