Marketing Automation

How To Make Marketing Automation Work For Your Business?

According to this report, 70% of new businesses will fail. It is a scary statistic for anyone who owns a similar business or is planning to get into the same business line. But if you also own a business, you don’t have to be scared.   Are you are trying …

online fashion store marketing practices

9 Ways To Market Your Online Fashion Store Effectively

Selling clothes online can be quite challenging because the competition is harsh. Buyers are spoilt for choice! This brings us to the question: How can you build a strong brand and grow sales in the online fashion industry? We looked for the best practices that online fashion brands use to …


The Powerful Words that will Increase your Sales

We’ve all heard the idiom ‘the pen is mightier than the sword,’ but in the age of digital marketing, the pen is also becoming mightier than a lot of traditional advertising and marketing efforts. Content marketing is primarily made up of written copy (blogs, DIY guides, articles and so on) …

customer retention importance

4 Innovative Ways to Make Sure You Never Lose A Customer

Small businesses need to plan for growth while spending as little as possible. This can be a daunting task, especially if you’re having a hard time acquiring new customers. Although gaining new customers is essential, it’s not the only factor that affects growth. In fact, retaining your existing customers is …

gst impact on sme

GST: Examining its Impact on Small & Medium Businesses

GST is now all ready to be rolled out on July 1. It is no more a notion but a reality. Goods & Service Tax is a unified tax system which would subsume all the indirect taxes. An updated GST bill was passed in the Lok Sabha including quite a …


How to Build a Positive Culture in Your Startup Business

For startups, there is a thin line between success and failure. The odds are against you to start and you need to do everything right just to get by. Some think it’ll be easy to make money blogging, while others imagine their new product will sell itself. One major reason …

zepo blog

6 Ways You Can Market And Sell on Instagram

In 2010, the world saw a revolutionary app called Instagram gain its popularity through a simple concept called photo-sharing. A few years later, social platforms took a dig with the invention of SnapChat where things were snapped, not stilled! These platforms were interesting, unique and most importantly unanimous in terms …


Top 3 eCommerce Growth Hacks to Help You Boost Sales

Ask any eCommerce business owner about his business goals and you are most likely to hear ‘to grow the business enormously’ as the answer. If you have the same goal for your eCommerce business this year, you need to devise strategies that will help you achieve the following: Win more …

fake delivery attempt ecommerce logistics

The Hidden Logistics Scam That Is Making You Bleed Cash

There is something dark about Indian E-commerce logistics that nobody is talking about. Big numbers acknowledge the industry’s prolific growth, but certain issues continue to plague E-Commerce sellers and Logistics companies. This post will throw light on 1 such element, the reclusive and little known “Fake Delivery Attempt”. As we …

zepo marketplace vs unicommerce

Zepo Marketplace Vs. Unicommerce: A Head-To-Head Comparison

The argument for selling on marketplaces is a pretty strong one. The Indian online market has been growing at an astonishing 60 % year-on-year rate. Amazon recently touched 26 million unique site visits in a month. Flipkart too recorded 23 million unique site visitors. The business exposure is immense if …